Thursday, August 21, 2008
August 21
A quick wrap up!
Media cannot be seen through antiquated pair of glasses, rather it needs a unique frame and more mature approach. The different standpoint is of course, given by the booming online media in boots with exciting mobile communication.
The Web medium offers you the enormous choice to read edit and post your comments. It means one will have the ultimate power to control the information flow. Forget editors and publishing houses since readers are the latest owners of information. “They are the Media”. They may not constitute the Media Elite, but they are editors and journalists in their own sense. The wide space offers us all to write, share and comment on articles and posts.
We no longer need a particular media house to serve us the information. We can widely access it through Internet, pump our opinion to it and therefore churn out a good piece of information. Unlike the bulleted information, which formed our knowledge base for a long time, today’s world hinges on the two-way communication. Instant feedback and prompt comments give us a better way to connect with the outside world.
The competition is on ever time high, media houses are vying for breaking news, amidst all what reaches consumers in the quickest time is e-news, where the deadline is next minute.
Internet is the buzzword these days. It is a jungle where horde of content is posted every minute. So, how will we emerge as a winner? Why will people read us? For making a different impression on the fleeting minds of people, writer/blogger should make sure his articles are interesting and captivating. And at the same time it should be credible enough to rely on.
Hence, good writing should have a sense of authenticity sprinkled with a flavour of wittiness so that whosoever reads it, falls in love with your article. The impression of your post should not wear off; people should keep in their mind for long.
Shruti Kakkar
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1 comment:
to add on...........
To make the article interesting and captivating make it something that you really care about. It should have an easy approach. An article written on your experience shouldn't look like a fiction.
Along with that, one should be aware of the mindset of people and the way they access information on internet before writing. To frame oneself on the minds of people, following points should be considered-
1. Authenticator- It helps the audience to figure out what they believe and trust.
2. Sense maker- It helps them by deriving meaning from what is happening in the world.It should be vague and abstract.
3. Navigator- It helps them find their way around a story and point them to the good stuff.
4. Forum leader- Instant reaction to the post of writing to keep them involving.
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