September 4

The most important thing to be kept in mind while writing on web is-

• Need
• Necessity
• Interest
• Relevance
• Target Audience

Search Engines search on keywords and most viewed articles. When one randomly see a link/photo (which plays an important role in searching), one clicks on it and read articles. Therefore the heading/title of the article should be small. Along with this the heading and first two paragraphs of the article should contain the major keywords so that it becomes easy to access. Therefore one should repetitively use the name of the keyword to make it accessible. For example, if one is writing about an actor, he/she should write his name, event, location ad anything important instead of he or it. Whereas that is not the case with newspapers as the newsperson has the liberty to write a headline of his choice alongwith constraint of space.

Views are based on access and importance. If suppose two websites same to the point information, then navigation and accessibility makes it important. Therefore the web writers have to face various challenge-

• Online visitors are impatient and do not have much time to spare. The website's content should be precise and to the point. It is lso required to make a balance between making a point quickly and making it impressively.
• The content of the webpage should be broken into small, easily readable paragraphs.
• Make it user friendly.
• It can have hyperlinks attached to it for further information on a topic of interest instead of writing same information again.
• Use language that is easy to understand and simple.
• Avoid writing a content without a clear focus or aim.
• Write genuine, unique and impressive content for website visitors.
• Validification and verification is very important for any webpage. It is necessary to generate flexibiltiy and gain credibilty.

Broadly there are five ways of writing-

• Quality
• Usefulness
• Relevance
• Audience
• Presentation

Shikha Garg